10/03/2014: Public Wifi and Lack Of Passwords Lead Consumer Risks

93 percent of respondents believe that identity theft is a growing problem yet are not doing enough to address the issue, according to a survey conducted by Edelman Berland.

Consumers overwhelmingly report taking steps to protect their physical and digital information, but 33 percent still do not feel confident that they are doing enough to protect their identities. In fact, 73 percent say they are concerned that they could be affected by identity theft in the future, and 90 percent note that people should be more concerned about identity theft.

Read more: Public Wi-Fi and lack of passwords lead consumer risks